{"id":2329,"date":"2026-03-15T01:02:17","date_gmt":"2026-03-14T21:02:17","guid":{"rendered":"https:\/\/idealxeber.az\/?p=2329"},"modified":"2026-03-15T01:02:17","modified_gmt":"2026-03-14T21:02:17","slug":"yanasi-iki-magaza-nec%c9%99-olur-ki-biri-yaxsi-qazanir-dig%c9%99ri-yox","status":"publish","type":"post","link":"https:\/\/idealxeber.az\/?p=2329","title":{"rendered":"Yana\u015f\u0131 iki ma\u011faza &#8211; Nec\u0259 olur ki biri yax\u015f\u0131 qazan\u0131r, dig\u0259ri yox?"},"content":{"rendered":"<h1 class=\"full-post-title\"><\/h1>\n<div class=\"full-post-b\">\n<div class=\"full-post-desc\"><\/div>\n<div class=\"full-post-article\">\n<p>Bak\u0131da \u0259n diqq\u0259t\u00e7\u0259k\u0259n n\u00fcanslardan \u015f\u0259h\u0259rin h\u0259r hans\u0131 \u0259razisind\u0259 eyni biznes m\u00fc\u0259ssis\u0259l\u0259rinin yerl\u0259\u015fm\u0259sidir. M\u0259s\u0259l\u0259n, b\u0259z\u0259n yan-yana bir ne\u00e7\u0259 geyim v\u0259 ya telefon d\u00fckanlar\u0131 yerl\u0259\u015fir. Biznes y\u00f6n\u00fcnd\u0259n bunun daha strateji oldu\u011fu deyils\u0259 d\u0259, b\u0259zi hallarda bir ne\u00e7\u0259 ma\u011fazadan birinin yax\u015f\u0131 qazand\u0131\u011f\u0131n\u0131 ancaq dig\u0259rinin sat\u0131\u015flar\u0131n\u0131n olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcr\u00fck. Buna \u0259sas s\u0259b\u0259b n\u0259dir?<\/p>\n<p>Biznes t\u0259lim\u00e7isi \u0130lham \u018ff\u0259ndiyev Valyuta.az-a a\u00e7\u0131qlamas\u0131nda bildirib ki, Bak\u0131da eyni tip biznesl\u0259rin yan-yana yerl\u0259\u015fm\u0259si \u0259slind\u0259 t\u0259sad\u00fcfi deyil, bu \u201cticar\u0259t klasteri\u201d prinsipi kimi tan\u0131n\u0131r:<\/p>\n<p>\u201c\u0130nsanlar m\u00fc\u0259yy\u0259n m\u0259hsulu almaq ist\u0259y\u0259nd\u0259 h\u0259min zonaya g\u0259lm\u0259yi \u00f6yr\u0259\u015firl\u0259r v\u0259 bel\u0259likl\u0259, m\u00fc\u015ft\u0259ri ax\u0131n\u0131 art\u0131r. Amma eyni yerd\u0259 olsalar da, b\u00fct\u00fcn ma\u011fazalar eyni satm\u0131r, \u00e7\u00fcnki f\u0259rqi yaradan \u0259sas amill\u0259r sahibkar\u0131n sat\u0131\u015f bacar\u0131\u011f\u0131, m\u00fc\u015ft\u0259ri il\u0259 \u00fcnsiyy\u0259t, m\u0259hsul se\u00e7imi, qiym\u0259t strategiyas\u0131, vitrin v\u0259 ma\u011fazan\u0131n g\u00f6r\u00fcn\u00fc\u015f\u00fc, h\u0259m\u00e7inin etibar v\u0259 reputasiyad\u0131r\u201d.<\/p>\n<p>O deyir ki, bir ma\u011faza m\u00fc\u015ft\u0259rini c\u0259lb edib q\u0259rar verm\u0259y\u0259 k\u00f6m\u0259k edir, dig\u0259ri is\u0259 sad\u0259c\u0259 m\u0259hsulu g\u00f6zl\u0259yir, n\u0259tic\u0259d\u0259 sat\u0131\u015f f\u0259rqi yaran\u0131r: \u201cBir \u00e7ox sahibkar yerini d\u0259yi\u015fmir, \u00e7\u00fcnki yeni yer tapmaq, t\u0259mir, k\u00f6\u00e7m\u0259 v\u0259 yeni m\u00fc\u015ft\u0259ri ax\u0131n\u0131 yaratmaq \u0259lav\u0259 risk v\u0259 x\u0259rc dem\u0259kdir, halbuki haz\u0131rk\u0131 yerd\u0259 az da olsa sabit ax\u0131n var. Sat\u0131\u015f ed\u0259 bilm\u0259y\u0259n obyekt f\u0259rqi ba\u011flamaq \u00fc\u00e7\u00fcn ilk n\u00f6vb\u0259d\u0259 \u00f6z\u00fcn\u00fc f\u0259rql\u0259ndirm\u0259lidir: daha d\u00fczg\u00fcn m\u0259hsul se\u00e7m\u0259k, qiym\u0259t v\u0259 paket t\u0259klifl\u0259ri etm\u0259k, aktiv sat\u0131\u015f \u00fcslubu qurmaq, onlayn reklam v\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259n istifad\u0259 etm\u0259k, vitrin v\u0259 ma\u011faza t\u0259qdimat\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rmaq v\u0259 m\u00fc\u015ft\u0259riy\u0259 real d\u0259y\u0259r g\u00f6st\u0259rm\u0259kdir. Eyni yerd\u0259 olub daha a\u011f\u0131ll\u0131 sat\u0131\u015f ed\u0259n ma\u011faza ad\u0259t\u0259n bazar\u0131 qazana bilir\u201d.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bak\u0131da \u0259n diqq\u0259t\u00e7\u0259k\u0259n n\u00fcanslardan \u015f\u0259h\u0259rin h\u0259r hans\u0131 \u0259razisind\u0259 eyni biznes m\u00fc\u0259ssis\u0259l\u0259rinin yerl\u0259\u015fm\u0259sidir. M\u0259s\u0259l\u0259n, b\u0259z\u0259n yan-yana bir ne\u00e7\u0259 geyim v\u0259 ya telefon d\u00fckanlar\u0131 yerl\u0259\u015fir. Biznes y\u00f6n\u00fcnd\u0259n bunun daha strateji oldu\u011fu deyils\u0259 d\u0259, b\u0259zi hallarda bir ne\u00e7\u0259 ma\u011fazadan birinin yax\u015f\u0131 qazand\u0131\u011f\u0131n\u0131 ancaq dig\u0259rinin sat\u0131\u015flar\u0131n\u0131n olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcr\u00fck. Buna \u0259sas s\u0259b\u0259b n\u0259dir? Biznes t\u0259lim\u00e7isi \u0130lham \u018ff\u0259ndiyev Valyuta.az-a a\u00e7\u0131qlamas\u0131nda bildirib [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cmiyyt"],"_links":{"self":[{"href":"https:\/\/idealxeber.az\/index.php?rest_route=\/wp\/v2\/posts\/2329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idealxeber.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idealxeber.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idealxeber.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idealxeber.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2329"}],"version-history":[{"count":0,"href":"https:\/\/idealxeber.az\/index.php?rest_route=\/wp\/v2\/posts\/2329\/revisions"}],"wp:attachment":[{"href":"https:\/\/idealxeber.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idealxeber.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idealxeber.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}